Close-up of hands sewing pink fabric using an industrial sewing machine.
Smiling woman lying on textured orange and yellow blankets reaching forward with a blurred pink flower in hand.
Tailoring factory with workers wearing yellow headscarves and white shirts operating sewing machines.
Person holding three Pantone color swatches in shades of yellow over a binder with multiple yellow fabric samples.

Hop Lun's Corporate Uplift and Advanced CMS Integration for Private Equity KPI's

Hop Lun (Hong Kong) Limited

Precision Manufacturing at Global Scale

Location
Hong Kong

Sector
Apparel Manufacturing

Hop Lun is one of the world's premier designers and manufacturers of intimate apparel, swimwear, and activewear. Founded in Hong Kong in 1992, the company has spent over three decades scaling its precision manufacturing capabilities to serve the world's largest global retailers. Backed by a strategic majority investment from global investment firm Platinum Equity in 2022, Hop Lun continues to aggressively accelerate its organic growth, M&A expansion, and sustainable production capacity.

Operating at the intersection of design intelligence and manufacturing excellence, Hop Lun delivers end-to-end apparel solutions—from raw material innovation to full-scale, tech-enabled production. To maintain their position as an industry leader and showcase their seasonal collections to a global B2B audience, they required a digital presence capable of reflecting their massive scale while seamlessly capturing high-intent buyer leads.

Hop Lun at a Glance

  • Global Workforce: Over 28,000 employees worldwide.
  • Production Capacity: 150+ million garments produced annually.
  • Manufacturing Footprint: 10+ manufacturing facilities across major production hubs, including Bangladesh, Indonesia, and China.
Challange
Following a strategic majority investment from Platinum Equity, Hop Lun required a modernised digital infrastructure capable of supporting aggressive global growth and satisfying rigorous new stakeholder standards. The existing website lacked the enterprise-grade security and advanced analytics required by Platinum Equity leadership for accurate investor relations reporting and data transparency. Simultaneously, the marketing team struggled with a rigid platform that could not effectively showcase complex seasonal capsule collections or efficiently capture B2B buyer leads without high-friction login walls. The central challenge was architecting a secure, high-performance digital asset that balanced the private equity mandate for measurable data with the brand's need for a premium, agile Lookbook showcase.
Solution

RMD partnered with Hop Lun to architect and deploy a comprehensive enterprise web solution, focusing on high-end Webflow development, advanced data tracking, and a dedicated long-term support model.

  • Enterprise-grade Webflow Development: We designed and developed a responsive, high-performance corporate website on Webflow. The project included iterative UX/UI refinements, custom hero section animations, and mobile-optimised layouts to ensure a premium browsing experience.
  • Custom CMS & Lookbook Lead Capture: We engineered a scalable CMS-driven Lookbook system, empowering Hop Lun to seamlessly launch seasonal capsule collections. To drive B2B lead generation, we built a frictionless 'Download Lookbook' feature that utilises local storage for email-based lead capture, intentionally bypassing complex account creation.
  • Advanced Web Analytics Integration: To empower data-driven decisions, RMD configured PostHog analytics. We built customised web analytics dashboards tailored to answer key stakeholder questions, tracking performance metrics specifically geared toward brand equity and investor relations.
  • Ongoing Phase 2 Retainer: To safeguard the digital investment and ensure continuous technical stability, RMD transitioned the partnership for ongoing growth services. Crucially, as an agile development engine for continuous site enhancements—such as CRM integrations, Looker Studio dashboards, and automated factory tour booking flows.
Outcomes

RMD’s end-to-end web development and strategic integrations delivered a scalable, secure, and lead-generating digital asset that modernised Hop Lun's B2B marketing capabilities.

  • Accelerated Digital Growth: Following the strategic overhaul and launch, Hop Lun recorded a +197.1% month-over-month increase in website traffic, driven strongly by direct visits and branded organic search.
  • Streamlined Marketing Operations: The custom Webflow CMS and ongoing retainer support allow Hop Lun's internal teams to independently manage, schedule, and deploy new capsule lookbooks with maximum velocity.
  • Actionable Stakeholder Data: With targeted PostHog dashboards, Platinum Equity executives and Hop Lun's marketing teams now have immediate, transparent visibility into website performance, user journeys, and lead generation metrics.
  • Organic Growth Engine: Ensuring that KPI’s set by both Hop Lun and Platinum Equity are reached, we partnered with the internal Hop Lun team to launch growth services including AEO (Answer Engine Optimisations), lead magnet creation, CMS created central hubs and marketing technology integrations. 

Key Highlights

Transitioning a global manufacturing powerhouse like Hop Lun onto Webflow required bridging the gap between low-code agility and high-code functionality. To satisfy Platinum Equity’s enterprise reporting standards while delivering a dynamic digital showcase for global buyers, we engineered custom, scalable solutions across four core pillars:
Interactivity
CMS Robustness
Analytics Integration
Growth Lead Magnets

Really happy with the work RMD did on our website. They're super efficient and always got things done on time; no chasing needed when it came to deadlines. They were also a great team player, easy to work with and fit right in with our crew. What I appreciated most was that they didn't just do the job; they actually shared useful industry insights and ideas that made the final result better. Professional, reliable, and genuinely good to collaborate with.

Mi Leung
Branding & Marketing Manager at Hop Lun (Hong Kong) Ltd.