Reimagining MAKE Studio HK's digital brand awareness with low-code

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humane
,
brand
,
life
.

Our aim was to create an online brand for MAKE Studios HK that would showcase them as leaders in their niche and bring a humane touch to their digital brand. Using a variety of low-code technologies, we were able to breathe life into their new Asian brand.

Services
- Research
- Brand Aligning  
- Brand Messaging
- Content Writing
- Bi-language creation
- Website Design
- Website Development
- 3rd Party integrations
Start and Completion
06/2023 - 10/2023
Service design in Asia and Hong Kong is one of those things that everyone knows but few understand. MAKE focuses on using unique design methods and innovative approaches to solve problems for their clients.
‍
They came to us to help them build out a new digital presence that would embody their unique ability in the Hong Kong design landscape and showcase them as leaders amongst a plethora of other design thinking agency's in Hong Kong. Brining to life their drawings and using them as a focal point amongst their new website, we were able to bring to life 2D drawings with 3D interactions.

Recognition

Goal set out by MAKE 

16

Technologies Integrated

13

Website Iterations

Building beyond a website

We orchestrated a complete website overhaul and devised a well-rounded content copy, seamlessly integrating with MAKE's other marketing efforts
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Simple line drawing of a person looking through a telescope at stars.
Graphic with language options EN and 中文, red MAKE text, a small dog sitting on a blue chair, and list items Building Capability & Culture, Venture Building, and Strategic Design & Innovation with red circular arrow icons.
"Love this graphic and bold way of displaying what we do."
Smiling young man with short brown hair wearing a black t-shirt against a plain light background.
Rupert Hetherton • Former Principal Designer and Director, Asia Region

It's all about collaboration

→
Working hand-in-hand with MAKE Studios, we provided our expertise, took valuable feedback and iterated to create impactful decisions.
Iteration 4
Iteration 1
Iteration 2
Iteration 3

Connecting with content

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We wrote a lasting copy, blending elements of MAKE Studios USP and their forward thinking design thinking skills for a relatable, dynamic brand presence
Website header with a business transformation theme, featuring the text 'Transforming businesses one project at a time', service and industry dropdown filters, and partial thumbnails of projects below.
A woman in a black dress sitting with crossed arms and legs on a bench, a man next to her looking at his phone, and a person in red facing them in a room.
MAKE website section in Chinese describing collaboration, innovative thinking, multidisciplinary methods, training, design solutions, and long-lasting impact with related icons.
MAKE website section with portraits of Rupert Hetherton, Principal Designer and Director Asia Region, and Patti Hunt, Director Asia Region, alongside text about MAKE's design team, experience, and mission.
MAKE Studios homepage with tagline 'MAKE your business' dreams a reality' and description of their design and innovation services alongside a paper plane graphic.
Website header with MAKE logo and navigation links; text reads 'From partners to friends.' with a description about fostering relationships beyond business, accompanied by various client logos at the bottom.
Website section titled 'We MAKE collaborating a breeze... here's how' with three numbered points: fostering creativity partnerships, transformation through action, and fulfilling potential with empowering teams.
Man explaining ideas on a whiteboard to a group in a workshop setting.
Webpage banner with text 'A platform to connect and prototype new future,' with key performance indicators and NGO industry label below on white background.
Figma logo with colorful shapes forming the letter F above the word Figma on black background.

Figma - Design

Webflow brand logo in white text on a blue background.

Webflow - Development

Finsweet logo with a white quotation mark icon followed by the word Attributes on black background.

Attributes - Development

Zapier logo with white text and asterisk symbol on an orange background.

Zapier - Integration

jQuery logo in stylized dark blue text.

Jquery - Development

Hotjar logo with white stylized flames and black text on an orange background.

Hotjar - Analytics

Heap company logo with green and white vertical bars on a dark blue background.

Heap - Analytics

Google Analytics logo on an orange and yellow gradient background.

GA - Analytics

Google Search Console logo with a toolbox and wrench icon on blue background.

GSC - Analytics

+ 12 others

Technogies for scale

Building with a wide range of technolgoies for scabliity and long-lastingness, we utalised a mix of low-code and high-code technolgoies to help with design, development, tracking and data implemention to enable streamlined descision making for future changes.
91%
Accessibility
92%
Performance
93%
Best Practices
100%
SEO

We had such a great experience with RMD for the redesign of our website. They quickly understood what we were looking for in terms of aesthetics, site architecture, and content and delivered in the timeline that we had aligned on. They also had the same working style and vibe as us, which was a huge plus and made working with their team so much more. We're already looking forward to future collaborations with RMD!

Felicia Ho
Innovation & Strategic Designer
Black and white portrait of a smiling woman with long dark hair, wearing a dark blazer and a necklace, against a white background.

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We’re Asian, nothing we do is slow
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We are based in the
Hong Kong Science Park